The Meta Ads Club - Get better at Meta Ads

Try this

The mistakes that quietly burn budget.

This is what a newsletter looks like. Pick the one that feels familiar.

The mistake

What it costs you

What to do instead

That's one tactic. You get one every week.

What you get

One newsletter a week. Read in five minutes. Used right away.

One concrete tactic

Every newsletter gives you one thing you can go into Ads Manager and do this week - not a list of twenty.

Real ad accounts

Numbers from ad accounts I've had my own hands in - what worked, what burned budget, and why.

Straight talk

No guru nonsense, no "scale to 7 figures in your sleep". Even when the answer is that the boring basics matter more than the newest hack.

Topics the newsletter covers

Account setup
Creatives
Budgets
Audiences
Reading the numbers

One topic at a time, explained so you can do it yourself.

The shortcut

The newsletter teaches the craft. Kapao does the busywork.

Launching, naming, UTMs, structure - the same manual work, every single time, is exactly why I built Kapao. Drop your creatives, and Kapao handles the rest.

It's live - and I build it in public. The journey, the lessons and the numbers land in this newsletter.

See Kapao in action →

The idea

Meta Ads is a craft. And crafts can be learned.

Most people learn Meta Ads the hard way: scattered YouTube videos, outdated courses, and expensive trial and error in their own account. The numbers are all there - but nobody tells you why they look the way they do.

There is no magic behind the accounts that perform. The people behind them simply know the structure, the creatives and the numbers - and apply that craft week after week.

The craft can be learned. It doesn't take years - it takes a structure and someone who has done it before.

That's the whole idea of the newsletter. One piece of the craft each week, explained so you can use it in the accounts you work in - and see for yourself when something works.

Who writes it

Hi - I'm Tobias.

I've worked with Meta Ads for over six years and have done an official case study with Meta. I've sat on both sides of the table: run ads for others, and coached people to run their own.

I write this newsletter because I'm tired of advertising being kept behind a veil of jargon. There's nothing magical about it. It's a craft, and crafts can be learned.

You can always reply to the newsletter. I read everything myself.

Right now I’m building Kapao in public - the tool that automates what this newsletter teaches.

6+ years with Meta Ads · official case study with Meta

TobiasWrites The Meta Ads Club every week

Is it for you?

Written for anyone who wants to get better at Meta Ads.

It's for you if

You work with Meta Ads - for your own brand or for someone else
You want to understand the numbers well enough to make your own decisions
You'd rather learn one thing properly each week than twenty superficially
You'd rather learn the craft than buy a promise

It's not for you if

You're looking for a trick that works without work
You have neither the time nor the desire to touch Ads Manager yourself
You'd rather outsource everything and stay out of the account
You expect results by next week

Recognise yourself in the left column?

Free · One newsletter a week · Unsubscribe in one click

Questions

What you're probably thinking.

What does it cost?

Nothing. The newsletter is free, and it will stay that way. If one day there's something you can pay for, I'll say so honestly - but the newsletter itself is and will remain free.

How often do you write?

Once a week. No more. Your inbox is full enough already - I won't spam you.

Do I need a big ad budget?

No. The principles are the same whether you spend 5,000 or 500,000 a month. If your budget is small, it matters even more that every penny is spent right.

Who is it for?

Anyone who works with Meta Ads: people running ads for their own brand, in-house marketers, freelancers and agency media buyers. The craft is the same - only the account changes.

What do you do with my email?

I send you the newsletter. Full stop. I never sell, share or rent your address. You can unsubscribe with one click at the bottom of every single newsletter.

Free tools

Steal these.

Small, free tools for the parts of Meta Ads that quietly burn budget. No signup required - they just work.

Break-even ROAS calculator

A ROAS of 4 can still be a loss. Know exactly what a sale is allowed to cost.

Open the calculator →

Naming convention generator

One convention for campaigns, ad sets and ads - so your reporting never breaks.

Build your convention →

UTM builder

One tracking link with Meta's dynamic parameters. Works for every ad you launch.

Build your link →

If you want to go further

Some want someone in the account with them.

The newsletter gives you one tactic a week, and for most people that's plenty. If you've reached the point where the questions are about your account rather than the craft, I offer a 1:1 program with regular sessions.

Read about the program →

Your ads. Your account. Your decision.

Sign up and get the first newsletter in your inbox in a moment.