"final_v2_NEW_test" breaks your reporting three months from now. Build a naming convention once, copy it, and apply it to every campaign, ad set and ad - no exceptions.
Underscore is the safest - it survives exports, spreadsheets and UTM values.
Copied - paste it into your team docs.
The date is added automatically (year-month). One convention, written down, beats a clever one that lives in your head.
Why it matters: your reporting is only as good as your naming. When every ad follows the same pattern, you can break down performance by audience, creative and market in seconds - and nothing gets lost the day a colleague launches an ad.
Doing this at volume? This is exactly the busywork Kapao automates - it applies your convention to every launch, so nobody ever types a name by hand.
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