TheMeta AdsClub See the programProgram
1:1 program · hands-on sparring

When the newsletter isn't enough.

The newsletter gives you one tactic a week. The program is twenty-one topics and regular sessions where we build it all in your account - from measurement and structure to creatives and the weekly routine.

See what you get
Why

A course doesn't know your account.

You can read your way to the principles. That's also why the newsletter is free - what can be written down once and used by everyone shouldn't cost you anything.

But at some point you're standing with your own account, your own product and your own numbers, and no general rule fits. That's where a program makes sense: not more theory, but someone looking at exactly your situation with you.

You don't need to learn Meta Ads. You need to learn your own account.
How it works

Regular sessions. Concrete tasks in between.

1

We look in the account

We go through what's actually running right now - campaigns, creatives, budgets and the numbers you're unsure about.

2

You get things to do

Every session ends with concrete things you do yourself before the next one. You're in the driver's seat; I sit beside you.

3

We see what it did

The next session starts with the result. If it didn't work, we find out why - that's where you learn the most.

Content

Five modules. Twenty-one topics.

The first three build the foundation and are done once. The last two are what you work on continuously - that's where the money is made or lost.

1Foundation and strategy4 topics
  • The diagnosis: where are you losing money now? Is the problem the offer, the creative, the audience, the funnel or the follow-up? Ads amplify a business - they don't repair it.
  • Is your product ready for paid traffic? When ads make sense, and when they're a waste of money.
  • The numbers: AOV, contribution margin and break-even ROAS. The spreadsheet that tells you what a sale is allowed to cost. Without that number you're flying blind.
  • Meta in your overall marketing. How paid Meta plays together with email, organic and retargeting.
2Technical setup4 topics
  • Business Manager, pixel and Conversions API. The foundation of all measurement.
  • Events, purchase tracking and domain verification. So the algorithm optimises for purchases - not clicks.
  • Product catalogue and feed. Dynamic product ads that sell straight from the catalogue.
  • Checklist: is your setup measurement-proof? The final check before a penny is spent.
3Account structure4 topics
  • Testing and scaling as two separate engines. Not one messy setup where everything is mixed together.
  • Budget: CBO, ABO and fragmentation. Why thirteen ads on tiny budgets each will kill your account.
  • Audiences: broad or Advantage+. What you can safely leave to the algorithm - and what you control yourself.
  • Build the account from scratch. Step by step, so you can do it again yourself.
4Creatives5 topics · ongoing
  • The anatomy of an ad that sells. Hook, one hard number, the product shown in use, social proof.
  • Angles and hooks: test the message, not the design. How to find the winner without burning budget.
  • The brief template. So you or your designer hit the mark every time.
  • The kill list. The ad types that always leak - and why.
  • High volume with Kapao.io Production at scale: many ads, fast testing. You get free access for as long as you're in the program.
5Analysis and optimisation4 topics · ongoing
  • The few numbers that matter. ROAS, CPA, CTR. Cut the rest away so you can make decisions.
  • Leak, scale, test, pause. Your weekly decision model for every ad and every ad set.
  • The weekly rhythm. The routine that keeps the account healthy month after month.
  • When do you scale up, when do you switch off? Scaling without tipping over your ROAS.
Pricing

Choose how close you want me.

Monthly

One session a month

For you if you want direction and can drive in between yourself.
5,000 DKK
per month, excl. VAT
  • One session every month
  • Review of your account
  • Concrete tasks between sessions
  • Free access to Kapao.io for as long as you're in
Write to me
Closer

A session every other week

For you if you're at it now and want a shorter path to answers.
8,000 DKK
per month, excl. VAT
  • A session every other week
  • Review of your account
  • Concrete tasks between sessions
  • Faster course-correction when something isn't working
  • Free access to Kapao.io for as long as you're in
Write to me

All prices excl. VAT. The program runs for six months. After that it continues month to month with one month's notice - so you're not locked in once the first six are up.

Questions

What you're probably thinking.

Isn't the newsletter enough?

For many, yes. The newsletter is free and will stay that way. The program is for you once you've reached the point where the questions are about your account rather than the craft.

Do I need a big ad budget?

No. But you need ads running - otherwise there's nothing for us to look at together. If you're starting from zero, start with the newsletter.

Will you take over the account for me?

No. The whole point is the opposite: that you can do it yourself. I sit beside you, not in your chair.

What if I already have an agency?

Nothing wrong with that. Some use the program to become a sharper sparring partner for their agency rather than taking everything in-house.

Write to me, and we'll find out if it's a fit.

Tell me briefly what you sell and where you are with your ads. I'll tell you honestly whether a program makes sense for you.

tvg@tvginvest.dk
I'll look at your case and get back to you within 1-2 business days