Consistent UTMs are the difference between knowing which ad drove the sale and guessing. Build the link once - with Meta's dynamic parameters, so it fills itself in.
Meta replaces {{campaign.name}}, {{adset.name}} and {{ad.name}} automatically at click time - one link works for every ad.
Copied - paste it as the website URL on your ads.
Paste this as the ad's website URL. In your analytics you will see exactly which campaign, ad set and ad each visit came from.
The rule: decide source and medium once, and never vary them. "meta" in one campaign and "facebook" in the next splits your data into two rows that never add up.
Doing this at volume? Kapao applies your UTM setup to every launch automatically - so no link ever ships without tracking.
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